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You use the APSAnalytics API to log and report custom events. Feature Events are for capturing a user action, such as selecting a specific menu option or launching a video.

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Use the sendAppGeoEvent to send real-time geographic data to the Analytics service. Pass the method a CLLocation object containing the location data. For example, you can use the locationManager: didUpdateLocations delegate method to send geo-events when the device receives new location data. 

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