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Enabling analytics is enabled by default when creating a project using Appcelerator Studio (Studio). If for some reason, it's not enabled, you can enable Axway Appcelerator Platform Services in the project's tiapp.xml and deploy your application.

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Note

Enabling Appcelerator Services modifies your project's  tiapp.xml file and other applications application files. Do not modify these code changes as it may break your project. See Platform Services for details on what changes are made to your code.

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You use Dashboard to create and view event funnels. Using event funnels involves the following basic steps:

  1. Identify the process to track, such as a user sign-up, or product purchase flow.
  2. Identifying the custom events to be recorded and when they should be captured in the process.
  3. Instrumenting the custom events in your application, as described in Creating Custom Events
  4. Deploying the application to devices and begin collecting custom event data. Until the application has been deployed to a device, simulator, or emulator, the custom events won't appear in Dashboard.
  5. Creating the event funnel in Dashboard (see Creating an Event Funnel).

Creating an event funnel

When you create an event funnel in Dashboard, you select the events you want to track, in the order that defines the process you want to track and analyze. For instance, in the following example, the user has created an event funnel named "Product Purchase" that tracks the progress of a retail customer through five basic phases: logging into the site, searching for products, reviewing product information, making a purchase, and confirming the purchase.

Note

  • An event funnel must contain at least two events

To create an event funnel

  1. In the Analytics Dashboard, make sure your application is selected.
  2. Select Analytics from the left navigation menu.
  3. Select Event Funnels from the Analytics menu. Your application's current event funnels are displayed, if any, exist.
  4. Click the + button to create a new event funnel.
  5. Enter a name for your event funnel.
  6. Drag two or more custom events from the left column to the right column. Enter the name of an event in the Custom Events text field to filter available events by name.

    Note

    To get custom events to appear on this list, you must build your application and trigger each event to ensure that the events are registered with the analytics engine.

  7. To re-order an event, drag its reorder control up or down in the event list. Keep in mind that the order of the events you include is significant in terms of how the event funnel data is analyzed and presented.

  8. Remove an event by clicking the 'X' next to its name.
  9. Click Save to save the event funnel.

Viewing event funnels

Once you've created an event funnel, you can begin analyzing the funnel results. The screenshot below shows the current results of the "Product Purchase" event funnel created above. As you can see, of all visitors to the home page, 83% of those searched searching for products, 67% of those who searched for products reviewed additional product information, and 10% of those who reviewed additional product information made a purchase.

To view an event funnel

  1. In the Analytics Dashboard, make sure your application is selected.
  2. Click Analytics in the left navigation menu.
  3. Click Event Funnels in the Analytics menu to view a list of your application's event funnels.
  4. To filter data by version, environment, or custom date range, use the drop-down lists located right below the main navigation bar.

To edit an event funnel

  1. In the Analytics Dashboard, make sure your application is selected.
  2. Click Analytics in the left navigation menu.
  3. Click Event Funnels in the Analytics menu to view a list of your event funnels.
  4. Locate the event funnel you want to edit, then click its Pencil icon in the top-right corner.
  5. From the edit screen you can:
    1. Move new custom events you want to track from the left column to the right column.
    2. Reorder events in the funnel.
    3. Remove events from the funnel by clicking the × next to the event.
    4. Rename the event funnel.
  6. Click Save to save your changes.

To remove an event funnel

  1. In the Analytics Dashboard, make sure your application is selected.
  2. Click Analytics in the left navigation menu.
  3. Click Event Funnels in the Analytics menu. This list your application's current event funnels.
  4. Locate the event funnel you want to remove, then click its Pencil icon in the top-right corner.
  5. Click Remove to delete the event funnel.
  6. A dialog appears asking to confirm the deletion. Click Continue.